Performance Marketing & SEO Specialist

Job Title: Digital Marketing Executive (PPC & SEO)

Location: BerkshireContract: Permanent

Salary: £40,000 – £50,000 per year

Hybrid Working (2–3 days in office)

Role Overview

Our client is a global B2B SaaS digital transformation specialist, helping organisations unlock the value of their data and adopt modern, AI-driven solutions.

They are seeking a hands-on Digital Marketing Executive to take ownership of PPC and SEO activity, driving high-quality lead generation and supporting multi-channel marketing performance for a scaling technology business.

Key Responsibilities

• Manage and optimise PPC and paid social campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads

• Conduct keyword research, audience targeting, budgeting, A/B testing, and performance reporting

• Lead SEO, GEO, and AEO strategy, including technical SEO audits, competitor analysis, link-building, and content optimisation

• Improve website performance through CRO-focused updates, UX enhancements, and SEO best practices

• Oversee website content updates and collaborate with technical and content teams to resolve issues

• Track, analyse, and report on KPIs across all digital channels using GA4 and other analytics tools

• Maintain dashboards and identify opportunities for continuous optimisation and lead generation improvement

• Collaborate with marketing, product, and technical stakeholders to deliver integrated campaigns

• Support workflow management and coordinate with external partners where required

The Successful Applicant

• 4–7 years’ experience in B2B digital marketing, ideally within SaaS or technology environments (essential)

• Strong hands-on experience managing PPC campaigns (Google Ads, LinkedIn Ads, Microsoft Ads)

• Solid understanding of retargeting and multi-channel campaign optimisation

• Strong SEO expertise covering technical, on-page, and off-page strategies

• Experience working with CMS platforms to publish and manage content

• Confident using GA4 to analyse performance and generate actionable insights

• Highly organised with the ability to manage multiple projects simultaneously

• Curious and proactive mindset with an interest in AI-driven search and optimisation trends

Desirable:

• Experience with Salesforce/Pardot

• Understanding of CRO, user journeys, and lead generation funnels

• Basic HTML/CSS knowledge for minor site updates

• Experience using generative AI tools for marketing or analytics

Salary & Benefits

• Salary: £40,000 – £50,000 (depending on experience)

• Hybrid working (typically 2–3 days in office)

• Private healthcare

• Pension contribution

• 25 days annual leave + bank holidays

Contact / Application on this external site: https://shorturl.at/vhfuD

Consultant: Sarah Pascal

Phone: +44 1932 264 115

Job Reference: JN-032026-6969359

To apply or find out more, please contact the consultant using the details above.