Database Manager

Location: Malmesbury, Wiltshire (On-Site)

Contract: Permanent / Full-Time

Salary: £45,000 per annum

Role Overview

Corston Architectural Detail is seeking a commercially driven and data-focused Database Manager to lead the development, optimisation, and growth of its customer database across both consumer and trade audiences.

This is a pivotal role focused on transforming customer data into measurable commercial performance through CRM strategy, lifecycle marketing, marketing automation, and database optimisation. Working closely with the Marketing Director, CRM, Ecommerce, Content, and Analytics teams, you will take ownership of the customer database, ensuring the right customers receive the right communications at every stage of their journey.

The successful candidate will combine strong CRM expertise with commercial awareness and analytical thinking, helping drive customer acquisition, retention, repeat purchase, and lifetime value across one of the UK's leading premium interiors brands.

This is an exciting opportunity for someone who thrives within a fast-paced ecommerce environment and wants to play a key role in shaping the future of customer marketing within an internationally growing business.

Key Responsibilities

• Own the customer database and CRM strategy across both B2C and trade audiences

• Develop and optimise customer segmentation strategies based on lifecycle stage, customer behaviour, purchasing patterns, and audience type

• Lead the delivery of automated lifecycle marketing programmes, including welcome journeys, lead nurturing, cart abandonment, post-purchase, cross-sell, win-back, and trade communications

• Manage database growth initiatives across digital channels, showroom activity, and events

• Maintain high standards of data quality, hygiene, segmentation, and deliverability across all CRM activity

• Lead customer retention strategies focused on increasing repeat purchase, customer lifetime value, and reactivation

• Ensure full compliance with GDPR, PECR, consent management, and customer data governance

• Monitor CRM performance, analysing campaign effectiveness and delivering optimisation recommendations

• Collaborate with Website, Content, CRM, and Marketing Analytics teams to align customer data with wider marketing activity

• Support the ongoing development and optimisation of HubSpot CRM to meet evolving business requirements

The Successful Applicant

Essential Skills & Experience

• Proven experience within a Database Manager, CRM Manager, or Lifecycle Marketing role

• Strong background managing CRM platforms and customer databases within an ecommerce environment

• Experience building customer segmentation strategies and automated lifecycle marketing programmes

• Hands-on experience using marketing automation platforms such as HubSpot, Klaviyo, Salesforce Marketing Cloud, Dotdigital, or similar

• Strong analytical skills with the ability to interpret customer data and optimise marketing performance

• Experience managing database hygiene, customer data quality, and email deliverability

• Excellent understanding of GDPR, PECR, consent management, and marketing compliance

• Strong commercial awareness with a focus on customer retention and revenue growth

• Excellent stakeholder management and communication skills

• Highly organised with strong project management capabilities

Technical & Platform Knowledge

• HubSpot CRM or equivalent marketing automation platforms

• Customer segmentation and lifecycle marketing

• Email marketing and automation

• CRM reporting and campaign analytics

• Marketing database management

• GDPR and PECR compliance

• Customer retention and loyalty strategies

• Data analysis and performance optimisation

Desirable

• Experience within premium retail, interiors, homeware, or ecommerce brands

• Experience marketing to both consumer and trade/B2B audiences

• Understanding of considered-purchase customer journeys

• Experience improving customer lifetime value and retention programmes

• Passion for premium brands and customer experience

Salary & Benefits

• £45,000 per annum

• 25 days annual leave plus bank holidays

• Company pension with employer contributions

• Life assurance (4x annual salary)

• Employee discount on Corston products

• Free on-site parking

• On-site gym

• Creative and collaborative working environment

• Opportunity to join a rapidly growing international premium brand

• Ongoing career development and progression opportunities

If you are a commercially focused CRM and database marketing professional who thrives on transforming customer data into meaningful engagement, driving lifecycle marketing performance, and delivering measurable business growth, this is an excellent opportunity to make your mark within one of the UK's leading premium interiors brands.

Apply now to find out more.