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Case Studies

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RAINBOW HILL VILLA

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Rainbow Hill Villa – Hospitality Marketing, Automation & Visual Content

Client: Rainbow Hill Villa, Roseau, Dominica
Industry: Hospitality / Holiday Rental
Services: Email Automation, Video Production, Photography, Social Media Strategy

The Challenge

Rainbow Hill Villa needed stronger online visibility and a more modern, engaging way to attract guests. Their existing content wasn’t showcasing the property’s unique atmosphere, and they lacked automated email flows to support enquiries and bookings.

What We Delivered

Marketing Mill Studios provided a full foundation of digital content and automation designed to elevate the villa’s brand and support smoother bookings:

  • Professional photography capturing key features of the villa, including the pool, outdoor spaces and interiors

  • Short-form promotional videos designed for social media and website use

  • Light email automation setup, including enquiry follow-up and nurture messages

  • Improved content presentation for use across platforms (website, Instagram, accommodation sites)

Results

  • Enhanced visual identity that reflects the villa’s charm and surroundings

  • A stronger social media presence through engaging, scroll-stopping videos

  • Streamlined enquiry journeys through simple but effective email automation

  • A more polished and professional portfolio of media for listings and promotional use

Key Strength Highlighted

This project highlights the blend of content creation and automation that helps hospitality businesses attract and convert customers more efficiently, even with small teams and minimal marketing budgets.

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Surya Chamak

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Surya Chamak – Jewellery Boutique Marketing & Email Strategy

Client: Surya Chamak (Stroud)
Industry: Jewellery / Retail
Services: Email Marketing, Content Strategy, SEO, PR Integration, Community Marketing

The Challenge

Surya Chamak were experiencing low engagement, slow website sales and a lack of consistent marketing direction. Their content didn’t reflect the personality of the brand, email communications were underutilised, and SEO foundations were not supporting online visibility.

What We Did

Marketing Mill Studios delivered a full content and engagement strategy focused on clarity, consistency and customer-led communication. This included:

  • Introducing newsletters and e-shots to activate their email audience

  • Creating an engagement-focused content strategy and marketing funnel

  • Securing local PR and influencer shares to boost visibility

  • Improving SEO across key website pages, including meta descriptions

  • Creating and publishing press articles and brand stories

  • Sharing high-performing UGC (customer photos) to increase trust and engagement

  • Promoting content through community groups and local business directories

Results

  • Higher engagement across social channels

  • Consistent user-generated content driving community interaction

  • Improved search visibility and clearer meta data

  • More PR features supporting brand recognition

  • A more profitable and structured email marketing strategy

Key Strength Highlighted

This project demonstrates the impact of strong email strategy and intentional engagement practices, showing how structured content and CRM improvements directly contributed to better ROI and brand visibility.

  • io of media for listings and promotional use

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Anjola’s Superstore – Digital Presence, Content Creation & Product Visibility

Client: Anjola’s Superstore
Industry: Retail / Consumer Goods
Services: Video Production, Website Content Support, Product Presentation, Digital Marketing

The Challenge

Anjola’s Superstore needed to improve how their products were presented online. Their visuals lacked consistency, and the website didn’t fully reflect the quality or range of products available. They needed stronger content, better product videos and improved digital presentation to support visibility and customer trust.

What We Delivered

Marketing Mill Studios provided hands-on content and digital improvements to strengthen the brand’s online presence:

  • Created product-focused videos to showcase key items and drive engagement

  • Supported website improvements, ensuring visuals and product descriptions were clearer and more customer-friendly

  • Enhanced product imagery, improving quality and consistency

  • Helped refine the brand's digital presentation so it felt more cohesive and professional across platforms

Results

  • More visually appealing and trustworthy product presentation

  • Higher-quality media for both website and social use

  • Improved clarity around products, helping customers make quicker decisions

  • A stronger overall digital presence for a growing retail brand

Key Strength Highlighted

This case study highlights Marketing Mill Studios' ability to improve product visibility through content creation, visual optimisation and digital clarity, especially for retail businesses needing stronger online presentation.

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SHIFT ENVIRONMENT 

Shift Environment – Sustainability Communications & Digital Strategy

Client: Shift Environment
Industry: Environmental Consulting / Sustainability
Services: Digital Marketing Support, Content Strategy, Messaging, Email Outreach, Community Engagement

The Challenge

Shift Environment needed support in communicating complex environmental work in a clear, accessible way. Their messaging wasn’t landing with the wider community, and they lacked a cohesive structure across social media, email outreach, and content.

As a sustainability-focused organisation, the challenge was creating communications that felt both credible and engaging, while avoiding overwhelm for their audience.

What We Delivered

Marketing Mill Studios delivered a structured communications approach built around clarity, storytelling and community engagement:

  • Content strategy development, including themes, educational angles and audience journeys

  • Email support, ensuring updates, initiatives and campaigns reached the right audiences

  • Rewriting messaging to make sustainability topics easy to understand

  • Community-focused content, highlighting local projects and social impact

  • Advising on visual storytelling, including graphics and simple frameworks to improve accessibility

  • SEO improvement recommendations, helping Shift become more searchable in the sustainability space

Results

  • Clearer, more confident brand messaging

  • Increased engagement from community partners and local residents

  • Stronger alignment between their sustainability mission and communication strategy

  • More structure across digital platforms, making updates easier to manage

  • Improved understanding of how to communicate environmental projects without losing technical accuracy

Key Strength Highlighted

This project demonstrates Marketing Mill Studios’ ability to translate complex sustainability work into simple, engaging content, aligning environmental expertise with strong digital strategy and community engagement.

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PEDAL POWER 

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Pedal Power – Social Media Strategy & Sustainability-Focused Campaign Planning

Client: Pedal Power (Transition Stroud)
Industry: Sustainable Transport / Community Project
Services: Social Media Strategy, Tone of Voice Development, Campaign Planning, Content Frameworks

The Challenge

Pedal Power needed a clear, consistent marketing structure to support their community bike rental project. Their social media presence lacked cohesion, the tone of voice wasn’t established, and there was no defined content plan to introduce the service to Stroud residents in a way that felt accessible, sustainable and community-led.

What We Delivered

Marketing Mill Studios built a full social media and communication system designed specifically for a community-focused sustainability project:

  • Created a complete social media plan, including core pillars, content themes and posting schedules

  • Established the tone of voice for Pedal Power, based on real community language and environmentally focused messaging

  • Integrated previous Transition Stroud content to maintain continuity and brand trust

  • Developed campaign themes for launch, safety, active travel, community benefits and sustainable transport

  • Provided caption frameworks and content guidelines for consistent messaging

  • Shaped digital identity, ensuring Pedal Power felt friendly, inclusive and practical

  • Supported distribution strategy, including cross-posting to community groups and local channels

Results

  • Clear, confident and consistent messaging for the bike rental launch

  • A structured content plan the team can use long-term

  • Stronger alignment with Transition Stroud’s sustainability values

  • A recognisable tone of voice rooted in community accessibility

  • Increased clarity for social media volunteers and coordinators

Key Strength Highlighted

This case demonstrates Marketing Mill Studios’ ability to create practical, community-rooted marketing systems that support sustainable transport initiatives and help local projects communicate clearly.

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TRANSITION STROUD

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Transition Stroud – Communications Strategy, Social Media & Community Messaging

Client: Transition Stroud
Industry: Environmental Nonprofit / Community Organisation
Services: Communications Coordination, Newsletter Creation, Social Media Management, Brand Development, PR Support

The Challenge

Transition Stroud needed stronger, more organised communications to support their community projects and partnerships. Their newsletters, social media and PR activity lacked rhythm and structure, and the organisation was preparing for a full marketing rebrand. With limited capacity internally, they required a coordinator who could bring clarity and consistency across all channels.

What We Delivered

Marketing Mill Studios supported Transition Stroud by rebuilding their communication systems and strengthening their public-facing message:

  • Coordinated all communications, acting as the central point for updates, events and community news

  • Created high-quality newsletters, which required full-day production and design

  • Managed social media channels, including the eco-focused accounts

  • Supported the organisation-wide rebrand, aligning tone, visuals and messaging with new strategic goals

  • Improved clarity of community messaging, making updates easier for residents to understand

  • Developed content plans based on strategy day notes and project priorities

  • Provided PR support, including preparing information for directors and shaping press angles

  • Highlighted structural gaps, contributing to a proposal for redefining the role and increasing hours/pay

Results

  • More consistent communication across newsletters and social platforms

  • Stronger community engagement and clearer messaging

  • A structured approach to communications during a rebrand

  • Improved internal understanding of communication needs and workload

  • Recognition of the strategic value of the Communications role

Key Strength Highlighted

This case demonstrates Marketing Mill Studios’ ability to bring organisation, clarity and strategic communications direction to community-focused environmental groups.

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SHAMBLES MARKET 

Shambles Market – Guest Speaker & Marketing Consultancy Support

Client: The Shambles Market (Stroud)
Industry: Local Markets / Community Retail
Services: Guest Speaking, Marketing Consultancy, Strategic Guidance

The Challenge

The Shambles Market wanted strategic insight into how to improve its marketing, strengthen trader visibility and engage more effectively with the local community. As a busy, volunteer-led environment, they needed expert advice rather than day-to-day management.

What We Delivered

Marketing Mill Studios provided targeted consultancy support, including:

  • Speaking at the Shambles Market event to share professional insight

  • Offering marketing consultancy advice focused on visibility and engagement

  • Guiding the market on improving communication with traders and customers

  • Advising on brand positioning in relation to local culture and sustainability

  • Helping clarify practical next steps for boosting awareness and community participation

Results

  • Increased clarity around marketing direction

  • Clear guidance the market could act on immediately

  • Improved understanding of how to communicate with traders and visitors

  • Stronger sense of positioning within Stroud’s local business landscape

Key Strength Highlighted

This case demonstrates Marketing Mill Studios’ ability to deliver high-impact consultancy and strategic guidance to community markets and local organisations, without requiring large budgets or long-term contracts.

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