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Marketing Insights


What Makes a Marketing Retainer Worth It?
What Makes a Marketing Retainer Worth It? A marketing retainer can be the difference between reactive, last-minute efforts — and a consistent, growth-driven strategy.
shalizenicholas
Jul 112 min read
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Influencer & Affiliate Marketing for Small Businesses – A Powerful Growth Strategy
influencer and affiliate marketing. These strategies aren’t just for major brands—when done right, they can drive awareness, build trust, and boost sales for businesses of any size.
shalizenicholas
Jul 101 min read
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Building Your Email List from Scratch: A Step-by-Step Guide
Building an email list takes time, but it’s one of the most effective ways to grow your business in the long run. By offering value, using smart lead generation strategies, and nurturing your list, you can turn your subscribers into loyal customers.
shalizenicholas
Jun 232 min read
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Unlock Powerful Email & SMS Marketing with Klaviyo — Our Recommended Platform
Klaviyo is more than just an email marketing platform. It brings together email, SMS, and powerful customer segmentation to help you reach the right audience with the right message — at the right time.
shalizenicholas
Jun 72 min read
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How Email Marketing Boosts ROI
Email marketing remains one of the most reliable ways to nurture customer relationships, drive sales, and deliver an impressive ROI.
shalizenicholas
Jun 61 min read
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Eco-Tourism Marketing – Attracting Conscious Travellers to Your Destination
Eco-Tourism Marketing: How to Attract the Modern, Conscious Traveller The eco-tourism industry is booming as more travellers seek...
shalizenicholas
May 141 min read
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Case Study: Empowering Shambles Market Traders Through Social Media
Shambles Market in Stroud is a beloved historic venue home to a diverse array of local craft traders. While the market has strong...
shalizenicholas
May 52 min read
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Stop Making These Mistakes on Social Media (and What to Do Instead)
low, engagement’s dipping, or growth feels stuck, you might be making one of these common social media mistakes
shalizenicholas
May 22 min read
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How to Build a Strong Brand Identity: Stand Out in a Crowded Market
In an increasingly competitive marketplace, having a strong brand identity is no longer optional—it’s essential. Your brand identity...
shalizenicholas
Mar 122 min read
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Premium - Common Marketing Mistakes and How to Avoid Them
5 Common Marketing Mistakes and How to Avoid Them
shalizenicholas
Mar 122 min read
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The Power of Email Marketing: How to Drive Engagement and Conversions
Discover how effective email marketing strategies
shalizenicholas
Feb 243 min read
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Unlock Creative Potential with Canva: A Game-Changer for Your Marketing
In today's fast-paced digital world, creating engaging, high-quality content quickly and efficiently is essential for staying ahead of...
shalizenicholas
Jan 193 min read
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Digital Communities & Forums: The Untapped Goldmine for Local Businesses
In a world dominated by digital interactions, local businesses have a secret weapon hiding in plain sight—online communities and forums....
shalizenicholas
Jan 52 min read
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Bristol’s Dynamic Market: How Local Businesses Can Make Waves in 2025
Bristol is a city of innovation, creativity, and diversity. Whether you’re a tech startup, an eco-conscious retailer, or a creative...
shalizenicholas
Jan 51 min read
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How to Create a Content Marketing Strategy for Small Businesses
In today’s digital age, content is king. For small businesses, a well-planned content marketing strategy is one of the most...
shalizenicholas
Dec 28, 20243 min read
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The Importance of Data-Driven Marketing: Making Smarter Decisions for Better Results
In today’s fast-paced digital world, guesswork is no longer enough to build effective marketing campaigns. Data-driven marketing empowers...
shalizenicholas
Dec 28, 20243 min read
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