Brand Manager

Job Title: Brand Manager

Location: United Kingdom

Contract: Permanent / Full-Time or Part-Time

Salary: £45,000 per annum + 10% Bonus

Role Overview

Barchester Healthcare is seeking a strategic and customer-focused Brand Manager to join the Brand Team and play a key role in shaping how the organisation engages customers across the UK.

Reporting to the Head of Brand Marketing, this role will focus on developing and delivering compelling brand messaging, customer engagement strategies, and multi-channel brand activity that supports both commercial performance and customer experience across Barchester’s portfolio of care homes and hospitals.

The successful candidate will work collaboratively across multiple departments, ensuring brand consistency, delivering impactful campaigns and events, and supporting operational teams with tools and resources that help drive enquiries and engagement.

This role is ideal for an experienced brand marketing professional who combines strategic thinking with strong stakeholder management, campaign delivery, and customer insight expertise.

Key Responsibilities

• Develop and deliver brand messaging and engagement strategies across multiple channels

• Create customer-focused marketing materials and brand collateral across print and digital platforms

• Work collaboratively with operational and digital teams to ensure brand consistency and customer journey alignment

• Lead the delivery of brand events, campaigns, and engagement initiatives including the annual Barchester Care Awards

• Analyse customer, demographic, and performance data to identify trends and optimisation opportunities

• Manage and support a high-performing team focused on customer engagement and brand delivery

The Successful Applicant

Essential Skills & Experience

• Proven experience within a Brand Manager or brand marketing role

• Strong background developing multi-channel brand messaging and customer engagement strategies

• Excellent stakeholder management and communication skills

• Ability to translate customer insight and market trends into actionable marketing activity

• Experience managing multiple projects and cross-functional teams simultaneously

• Strong commercial awareness with a customer-focused mindset

• Experience delivering high-quality brand collateral, campaigns, and events

• Leadership experience with the ability to motivate and support teams effectively

• Strong organisational skills with excellent attention to detail

Technical & Platform Knowledge

• Brand strategy and campaign management

• Print and digital marketing collateral production

• Customer journey and engagement optimisation

• Data analysis and performance reporting

• Event and project management tools

Desirable

• Experience within healthcare, hospitality, or service-led sectors

• Experience managing large-scale corporate or customer events

• Understanding of customer acquisition and enquiry generation strategies

• Experience supporting operational teams with marketing tools and resources

Salary & Benefits

• £45,000 per annum plus 10% bonus

• Flexible full-time or part-time working options

• Access to retail and leisure discounts

• Wellbeing support and Best Doctors Service

• Supportive and collaborative working environment

• Opportunity for professional development and career progression

• Opportunity to work for one of the UK’s leading healthcare providers

• Involvement in high-profile brand campaigns and nationwide engagement initiatives

Barchester Healthcare has been recognised as one of the UK’s leading employers, earning outstanding workplace rankings and awards for its commitment to employee development, culture, and support.

If you are a strategic and commercially focused Brand Manager who enjoys delivering impactful customer engagement initiatives and leading high-quality brand activity, this is an excellent opportunity to join a respected and growing organisation.

Apply now to find out more.