Senior CRM & Marketing Operations Manager

CRM Architect (B2C Marketing) Social Empire Ltd📍 United Kingdom (Remote)

About the Role

Social Empire Ltd, a fast-scaling events company, is looking for a highly technical CRM Architect to build and optimise a fully automated, data-driven marketing engine.

This is not a traditional CRM role—you’ll design systems that convert leads into ticket buyers and casual attendees into loyal fans, using advanced automation, APIs, and multi-channel campaigns across email, SMS, and WhatsApp.

Key Responsibilities

• Build and manage CRM infrastructure, integrating platforms like Skiddle and Klaviyo

• Design and maintain a scalable data architecture and tagging system

• Create automated, behaviour-driven campaigns across email, SMS, and WhatsApp

• Track performance metrics including LTV and ROAS to inform growth strategy

• Develop VIP retention journeys to increase repeat purchases

• Manage day-to-day marketing operations and project delivery

• Ensure compliance and maintain high-quality communication across all channels

Requirements

• 4+ years’ experience in B2C CRM marketing (events, e-commerce, or similar)

• Advanced knowledge of CRM platforms (e.g. Klaviyo or Brevo)

• Strong understanding of APIs, webhooks, and automation tools (e.g. Zapier, Make)

• Experience with multi-channel marketing (email, SMS, WhatsApp)

• Strong analytical skills with the ability to interpret and act on data

• Strategic mindset with a focus on segmentation and personalisation

• Excellent copywriting and communication skills

• Strong project management and organisational abilities

• Bachelor’s degree (required)

Salary & Benefits

• £31,121.99 – £49,081.96 per year

• Full-time, remote role

• Flexitime and work-from-home flexibility

• Opportunity to own and scale a high-impact CRM function

• Work within a fast-growing, innovative events business

📩 Apply now to build a cutting-edge CRM ecosystem and play a key role in scaling a high-growth events brand. https://shorturl.at/NgXyI