Marketing for a Boutique Fashion Brand

Job Title: Marketing Manager

Location: Stroud, Gloucestershire (Part-Time / On-Site)

Contract: Permanent / Part-Time

Salary: £16.00 – £25.00 per hour (Depending on Experience)

Role Overview

Shibumi is seeking a commercially driven and highly creative Marketing Manager to lead the marketing function for a growing premium British fashion brand renowned for timeless design, exceptional craftsmanship, and outstanding customer experience.

This is a pivotal role focused on developing and delivering a commercially focused marketing strategy that drives brand awareness, customer acquisition, loyalty, and sustainable revenue growth. Working closely with the Brand & Customer Experience Manager, you will take ownership of the entire customer journey, ensuring every interaction reflects Shibumi's premium positioning while delivering measurable business results.

The successful candidate will combine strategic marketing expertise with a hands-on approach across digital marketing, ecommerce, paid media, CRM, and brand development. You will play a key role in shaping the future of the business by implementing data-driven marketing initiatives, leveraging AI-powered technologies, and continually optimising performance across every customer touchpoint.

This is an exciting opportunity for someone who thrives within an entrepreneurial environment and wants to make a visible impact within an ambitious independent fashion brand.

Key Responsibilities

• Lead the development and execution of Shibumi's marketing strategy to support long-term commercial growth

• Own and optimise the complete customer journey from initial brand discovery through to customer retention and loyalty

• Plan and manage the annual marketing calendar, including product launches, seasonal campaigns, and promotional activity

• Develop, manage, and optimise Meta advertising campaigns across Facebook and Instagram to drive customer acquisition and sales

• Create and grow Pinterest marketing activity to increase brand visibility and organic reach

• Manage Klaviyo email marketing, including campaign planning, automation, segmentation, and customer retention programmes

• Oversee Shopify website merchandising, content updates, and conversion rate optimisation

• Develop SEO strategies, blog content, and organic traffic growth initiatives

• Monitor marketing performance across Shopify, GA4, Klaviyo, and Meta platforms, delivering clear commercial insights and optimisation recommendations

• Produce monthly KPI reports measuring campaign effectiveness, return on investment, and commercial performance

• Collaborate with the Brand & Customer Experience Manager to maintain a consistent premium brand experience across all customer touchpoints

• Utilise AI and modern marketing technologies to improve efficiency, support content creation, and enhance overall marketing performance

The Successful Applicant

Essential Skills & Experience

• Proven experience within a Marketing Manager or senior digital marketing role

• Strong background delivering marketing strategies that drive measurable business growth

• Experience working within premium fashion, lifestyle, luxury, or ecommerce brands

• Proven success managing Meta advertising campaigns across Facebook and Instagram

• Experience using Shopify, Klaviyo, Google Analytics (GA4), and Meta Ads Manager

• Excellent copywriting and communication skills across email marketing, blogs, website content, and digital campaigns

• Strong understanding of customer acquisition, retention, customer journey optimisation, and ecommerce performance

• Highly analytical mindset with the ability to interpret marketing data and make commercially driven decisions

• Experience setting KPIs, measuring campaign performance, and optimising marketing investment

• Strong organisational skills with the ability to manage multiple projects independently

• Confident using AI tools to enhance productivity, creativity, and marketing effectiveness

Technical & Platform Knowledge

• Shopify Ecommerce Platform

• Klaviyo CRM and email marketing

• Meta Ads Manager

• Google Analytics 4 (GA4)

• SEO and content marketing

• Adobe Photoshop, Lightroom, and Adobe Creative Suite

• Pinterest marketing

• AI-powered marketing and productivity tools

• Marketing analytics and reporting

Desirable

• Experience within independent premium fashion or luxury retail brands

• Strong understanding of premium brand positioning and visual storytelling

• Experience improving ecommerce conversion rates and customer lifetime value

• Knowledge of customer loyalty and retention strategies

• Passion for fashion, design, and premium customer experiences

Salary & Benefits

• £16.00 – £25.00 per hour depending on experience

• Permanent part-time opportunity offering flexibility

• Free on-site parking

• High level of ownership and autonomy within the marketing function

• Opportunity to shape the marketing strategy of a growing independent British fashion brand

• Work within a creative, collaborative, and entrepreneurial environment

• Exposure to modern AI-powered marketing technologies and ecommerce innovation

• Opportunity to make a measurable impact on commercial growth and brand development

If you are a commercially focused marketing professional who thrives on building premium brands, driving ecommerce growth, and delivering measurable marketing performance, this is an excellent opportunity to play a key role in the continued success of an ambitious and growing British fashion business.

Apply now to find out more.