Marketing Manager

Job Title: Marketing Manager

Location: Gloucester, Gloucestershire (Primarily Office-Based with Site Visits)

Contract: Permanent, Full-Time

Salary: £50,000 – £55,000 per annum

Role Overview

Precision Builders Ltd is seeking a commercially focused Marketing Manager to take full ownership of marketing activity across the group’s residential, commercial, and energy-focused construction businesses.

This is a standalone senior role combining strategic planning with hands-on execution, with a strong emphasis on SEO, local SEO, digital marketing, and lead generation. The successful candidate will be responsible for driving high-quality inbound enquiries, improving website performance, and delivering measurable commercial growth through targeted digital activity.

Working closely with directors and operational teams, you will develop and execute a group-wide marketing strategy that strengthens brand visibility, supports business development objectives, and maximises lead conversion across multiple websites and service areas.

Key Responsibilities

Marketing Strategy & Business Growth

• Create and implement a group-wide marketing strategy aligned to commercial objectives

• Drive measurable business growth through digital marketing and lead generation activity

• Align marketing initiatives with business development priorities and core service offerings

• Identify opportunities for cross-selling and business expansion

• Support employer branding initiatives where required

SEO & Website Performance

• Lead and execute SEO and local SEO strategies across multiple websites

• Build and optimise high-performing service and location-based landing pages

• Conduct keyword research, competitor analysis, and content planning

• Improve website rankings, increase qualified traffic, and maximise enquiry conversion rates

• Monitor website performance and continuously improve user experience and lead capture effectiveness

Lead Generation & Campaign Management

• Plan and deliver targeted digital marketing campaigns and lead generation funnels

• Support email marketing activity, including nurture sequences and follow-up campaigns

• Collaborate with external specialists on paid media and advertising activity where required

• Develop campaigns focused on generating high-quality inbound enquiries rather than traffic alone

Content & Brand Management

• Create high-quality content including case studies, service pages, and project updates

• Maintain a consistent and professional tone of voice across all channels

• Oversee social media direction and ensure brand consistency across the group

• Coordinate with photographers, videographers, designers, and external agencies as needed

Reporting & Collaboration

• Track and report on SEO performance, campaign effectiveness, lead generation, and ROI

• Use analytics and performance data to improve campaign results and conversion rates

• Work closely with directors, project teams, and site staff to gather content and insights

• Manage relationships with external marketing suppliers and specialists

The Successful Applicant

Essential Skills & Experience

• Proven hands-on experience delivering end-to-end digital marketing activity

• Strong SEO and local SEO expertise

• Demonstrable experience generating leads and enquiries through digital marketing campaigns

• Experience creating and optimising website content and landing pages

• Ability to work independently and manage multiple priorities effectively

• Commercially focused mindset with strong analytical and performance tracking skills

• Excellent communication and stakeholder management abilities

• Strong organisational skills with a proactive, self-motivated approach

• Experience using AI and automation tools to improve marketing workflows and efficiency

Desirable

• Experience within construction, property, energy, or related sectors

• Experience managing marketing across multiple brands or business units

• Familiarity with lead generation platforms and CRM tools

• Basic understanding of Google Ads, paid media, and remarketing strategies

Working Pattern

• Primarily office-based in Gloucestershire

• Site visits required across the group

• Flexibility available for focused tasks such as content writing and technical SEO work

• Candidates should be located within reasonable commuting distance for regular in-person collaboration

Salary & Benefits

• £50,000 – £55,000 per annum

• Company pension

• On-site parking

• Opportunity to own and shape a growing marketing function

• Collaborative family-run business environment

• Exposure to diverse residential, commercial, and energy-led projects

Recruitment Process

Interviews are expected to take place during the week commencing 22 June and will include a short presentation.

Call to Action

If you are an experienced digital marketer with strong SEO expertise and a proven track record of generating high-quality leads, this is an excellent opportunity to take ownership of marketing within a growing construction group.

Apply now with your CV and relevant examples of campaigns, websites, or measurable results.

Precision Builders Ltd