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Digital PR Executive

Job Title: Digital PR Executive

Location: Remote

Contract: Full-Time, Permanent (Freelance option available)

Salary: £25,000 – £27,000 per annum

Role Overview

Search Intelligence Ltd is seeking a results-driven Digital PR Executive to lead the ideation, creation, and execution of Digital PR campaigns across an international client portfolio.

This role focuses on securing high-quality editorial coverage and backlinks from authoritative publications across the UK, US, and global markets. You will manage campaigns end-to-end, from concept through to reporting, working across multiple clients and consistently delivering against monthly link-building targets.

This is an excellent opportunity for a creative, performance-driven marketer who thrives in a fast-paced, KPI-focused environment and enjoys combining PR, content, and SEO strategies.

Key Responsibilities

Digital PR Campaign Management

  • Develop and execute proactive and reactive Digital PR campaigns across multiple sectors

  • Generate newsworthy story angles using data, trends, and creative concepts

  • Manage campaigns end-to-end, from ideation through to reporting

Content Creation & Outreach

  • Write compelling press releases, outreach emails, and media pitches

  • Pitch stories to journalists, editors, and publishers across various markets

  • Personalise outreach and follow-ups to maximise coverage success

Media Relations & Coverage

  • Build and maintain relationships with journalists and media contacts

  • Secure high-quality editorial backlinks from authoritative publications

  • Monitor news cycles to identify reactive PR opportunities

Performance Tracking & Optimisation

  • Track campaign performance including coverage, backlinks, and SEO impact

  • Report on KPIs such as domain authority and referring domains

  • Continuously refine strategies to improve outreach success rates

AI & Process Improvement

  • Use AI tools responsibly to enhance workflows and campaign performance

  • Balance creativity with efficiency, ensuring originality in all outputs

The Successful Applicant

Essential:

  • Strong written English and copywriting skills

  • Experience in Digital PR, SEO, marketing, or media

  • Ability to manage multiple campaigns and deadlines independently

  • Strong organisational and time management skills

  • Understanding of SEO and link-building value

  • Comfortable working remotely in a target-driven environment

Preferred:

  • Portfolio of at least 3 Digital PR campaigns with 10+ pieces of coverage each

  • Proven track record of securing high-quality editorial links

  • End-to-end Digital PR campaign experience (ideation to reporting)

  • Experience working with journalists and media outreach

Salary & Benefits

  • £25,000 – £27,000 salary (increase after probation)

  • Performance-based bonus scheme (high earning potential)

  • Four-day work week (Fridays off)

  • Private medical insurance

  • Additional annual leave and buy/sell holiday scheme

  • Enhanced maternity and paternity pay

  • Birthday gift card and employee perks

  • Remote working (work from home)

  • Supportive, high-performing team environment

Call to Action

If you’re a creative and driven Digital PR professional who thrives on securing media coverage and delivering measurable SEO impact, this is a fantastic opportunity to work with global brands in a fast-paced agency environment.Apply now via the company website to be considered.

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