Marketing & Demand Generation Manager

Job Title: Marketing & Demand Generation Manager

Location: Cheltenham (Hybrid Working)

Contract: Permanent / Full-Time

Salary: £40,000 – £45,000 per annum

Role Overview

Acquirz is seeking a commercially driven and hands-on Marketing & Demand Generation Manager to lead marketing activity across two established B2B data businesses, Acquirz and Marketscan.

This is a pivotal role offering full ownership of the marketing function, with responsibility for shaping strategy while remaining actively involved in campaign execution. Working closely with senior leadership and sales teams, you will deliver integrated marketing initiatives that generate demand, strengthen brand positioning, support commercial growth, and improve marketing performance across multiple digital channels.

The successful candidate will combine strategic marketing expertise with strong execution skills, taking ownership of websites, CRM, content, digital campaigns, sales enablement, and reporting. You will also play a key role in embedding an AI-first approach to marketing, using intelligent automation and AI-powered tools to improve efficiency, consistency, and commercial impact while maintaining high-quality, customer-focused marketing.

This is an exciting opportunity for a proactive marketing professional who thrives within an entrepreneurial environment and wants to make a visible impact across a growing B2B organisation.

Key Responsibilities

• Lead the development and execution of the marketing strategy across both Acquirz and Marketscan

• Manage integrated marketing campaigns across email, LinkedIn, paid social, PPC, SEO, content, and website channels

• Own and optimise HubSpot CRM, including email campaigns, workflows, segmentation, lead nurturing, reporting, and dashboards

• Manage and develop both company websites to maximise customer engagement and conversion performance

• Create and deliver engaging marketing content across websites, landing pages, blogs, email campaigns, social media, and sales collateral

• Support outbound sales activity through effective sales enablement materials, messaging, and campaign coordination

• Develop LinkedIn organic and paid social strategies to increase brand awareness and demand generation

• Monitor campaign performance, analyse marketing data, and deliver actionable commercial insights

• Leverage AI tools to improve marketing efficiency across research, content development, reporting, automation, and go-to-market execution

• Manage external agencies, designers, developers, and specialist marketing partners where required

The Successful Applicant

Essential Skills & Experience

• Proven experience within a Marketing Manager, Demand Generation Manager, or B2B Marketing role

• Strong background delivering integrated digital marketing campaigns within a B2B environment

• Hands-on experience using HubSpot CRM, including email marketing, workflows, forms, segmentation, and reporting

• Experience managing websites, landing pages, and digital customer journeys

• Strong knowledge of LinkedIn organic and paid social marketing

• Excellent copywriting, editing, and content creation skills across multiple digital channels

• Strong understanding of CRM, lead generation, lead nurturing, attribution, and sales enablement

• Commercially focused with the ability to measure and optimise marketing performance

• Excellent project management and stakeholder engagement skills

• Ability to communicate marketing insights effectively to both commercial and non-marketing stakeholders

Technical & Platform Knowledge

• HubSpot CRM and marketing automation

• LinkedIn organic and paid advertising

• Website CMS platforms including Webflow or similar

• Email marketing and lead nurturing platforms

• Marketing analytics and reporting tools

• PPC, SEO, and digital campaign optimisation

• AI-powered marketing and automation tools

• Canva, Figma, Adobe Express, or similar design platforms

Desirable

• Experience within data, sales intelligence, lead generation, marketing services, or SaaS environments

• Understanding of modern B2B demand generation and go-to-market strategies

• Experience implementing AI-driven marketing workflows and automation

• Knowledge of conversion optimisation and customer journey mapping

• Passion for innovative, commercially focused marketing

Salary & Benefits

• £40,000 – £45,000 per annum depending on experience

• Hybrid working arrangement with flexibility

• Company pension scheme

• Private medical insurance

• Free on-site parking

• High level of ownership and autonomy within the marketing function

• Opportunity to shape and develop marketing strategy across two established B2B brands

• Exposure to AI-led marketing innovation and modern demand generation practices

• Collaborative and entrepreneurial working environment with genuine opportunities for professional growth

If you are a commercially focused B2B marketer who enjoys combining strategic thinking with hands-on campaign delivery and wants to play a key role in shaping the future of two growing businesses, this is an excellent opportunity to make a lasting impact within an ambitious organisation.

Apply now to find out more.