Head of marketing

Job Title: Head of Marketing

Location: Driffield (Hybrid Working)

Contract: Permanent, Full-Time

Salary: £50,000 – £70,000 per annum

Role Overview

A national construction business is seeking an experienced Head of Marketing to lead and deliver its marketing strategy across the UK and Northern Europe. Reporting as a key member of the Management Team, this senior leadership role will be responsible for driving brand awareness, lead generation, customer engagement, and commercial growth across both temporary and permanent modular sectors.

Working closely with executive leadership, sales teams, business development advisers, and operational stakeholders, you will oversee all aspects of marketing, communications, digital marketing, PR, CRM, and demand generation. This is an excellent opportunity for a commercially focused marketing leader who enjoys combining strategic direction with hands-on execution in a growing B2B environment.

Key Responsibilities

Strategic Leadership

• Develop and implement the company's marketing strategy in line with business growth objectives

• Contribute to annual business planning and long-term strategic development

• Identify emerging market opportunities, industry trends, and competitive threats

• Provide regular performance reporting, insights, and recommendations to the Management Team

• Build strong relationships with executive leadership and key stakeholders across the business

Brand & Market Positioning

• Lead the development and protection of company brands

• Ensure consistent brand messaging across all channels and customer touchpoints

• Develop compelling value propositions for target sectors and markets

• Strengthen brand awareness and market positioning across the UK and Northern Europe

• Drive initiatives that enhance market visibility and competitive differentiation

Demand Generation & Sales Enablement

• Develop and execute data-driven lead generation programmes

• Support revenue growth through targeted sector campaigns and account-based marketing initiatives

• Work closely with sales and business development teams to maximise pipeline generation

• Drive customer acquisition strategies across digital and traditional channels

• Support market penetration and growth initiatives through targeted marketing activity

Digital Marketing & CRM

• Lead digital marketing activity including SEO, PPC, website optimisation, social media, email marketing, and marketing automation

• Oversee CRM strategy to improve lead management and customer insight

• Utilise analytics and performance data to optimise campaigns and marketing investment

• Improve conversion rates and maximise return on marketing spend

Public Relations & Communications

• Develop and manage PR and external communications strategies

• Identify opportunities for thought leadership, industry recognition, and awards

• Manage crisis communications when required

• Ensure consistent messaging across all external communications

Market Intelligence & Customer Insights

• Monitor customer needs, competitor activity, and market trends

• Develop customer insight programmes to improve marketing effectiveness

• Identify opportunities for market expansion and business growth

• Use research and data to inform strategic decision-making

Leadership & Team Development

• Lead, mentor, and develop the internal marketing team

• Manage relationships with external agencies, consultants, and suppliers

• Establish clear KPIs and performance objectives

• Foster a culture of collaboration, accountability, and continuous improvement

Internal Communications & Employer Branding

• Support employer branding and recruitment marketing initiatives

• Promote company culture, values, and employee engagement programmes

• Collaborate with HR and ESG teams on internal communications activity

Financial Management

• Manage and monitor the annual marketing budget

• Ensure all marketing expenditure delivers measurable ROI

• Evaluate campaign effectiveness and commercial impact

• Provide budget forecasts and performance reporting to senior leadership

The Successful Applicant

Essential

• Degree qualified in Marketing, Business, or a related discipline

• Minimum 7 years’ marketing experience, including at least 3 years in a senior leadership role

• Proven experience developing and delivering successful marketing strategies

• Strong expertise in digital marketing, CRM, lead generation, and demand generation

• Experience managing senior stakeholders and influencing business strategy

• Excellent leadership, communication, and people management skills

• Strong commercial awareness and results-driven mindset

• Ability to balance strategic thinking with hands-on delivery

• Experience managing budgets and demonstrating marketing ROI

Desirable

• CIM qualification

• Experience within construction, manufacturing, engineering, rental, or other B2B sectors

• Experience managing multiple brands or business units

• Strong understanding of account-based marketing and sales enablement

• Experience leading agency relationships and supplier procurement

• Knowledge of Northern European markets

Salary & Benefits

• £50,000 – £70,000 per annum

• Hybrid working model

• 25 days annual leave plus bank holidays

• Option to purchase up to 5 additional days' holiday

• 10% employer pension contribution

• Death in service benefit (3x salary)

• Supportive team environment

• Long-term career progression opportunities

• Opportunity to influence business strategy at a senior level

About the Company

This national construction business works with public sector organisations, governing bodies, and private sector frameworks across the UK and Northern Europe. With ambitious growth plans and a strong market presence, the company is focused on delivering innovative solutions across the modular construction sector while building long-term customer relationships and sustainable business growth.

Call to Action

If you're an experienced marketing leader with a strong commercial mindset, proven B2B marketing expertise, and a passion for driving measurable business growth, this is an excellent opportunity to shape marketing strategy and lead a high-impact function within a growing organisation. Apply now to find out more.