The Marketing Tool Pack I Recommend for Growing Businesses
- shalizenicholas
- Sep 13
- 3 min read
Running and growing a business today means wearing a lot of hats — from hiring and HR to project management, social media, sales, and customer communication. The right tools make all the difference.
Over the years, I’ve tested dozens of platforms to help my own business and my clients. Some were great, some less so, but a few really stood out. These are the ones I keep coming back to — the tools I recommend to businesses that want to scale smarter, not harder.
Here’s my Marketing Tool Pack — my go-to set of platforms for building and running a business effectively.
Deel – Global Hiring Made Simple
Hiring across borders used to be complex. Deel changes that.
Hire talent in 150+ countries while staying compliant with local laws.
Handle contracts, payroll, and tax requirements in one place.
Pay freelancers and employees quickly and securely.
Who it’s for: Businesses expanding internationally, or anyone running a remote-first team.

SocialBee – Social Media Scheduling Without the Stress
If you’re posting manually on every platform, it won’t be long before you burn out. SocialBee makes scheduling simple.
Create category-based schedules so your content mix stays balanced.
Automate evergreen content to recycle your best posts.
Manage multiple platforms in one dashboard.
Who it’s for: Small businesses, freelancers, and agencies who want to stay consistent without spending hours online.
Brevo – Email Marketing & CRM in One
Formerly known as Sendinblue, Brevo combines email campaigns, automation, and CRM tools in one affordable package.
Build and send email campaigns with ease.
Set up automations for customer journeys.
Manage contacts and track engagement all in one place.
Who it’s for: Businesses that want professional email marketing without the steep price tag of other providers.

ClickUp – Project Management for the Detail-Oriented
ClickUp is a project management platform designed for people who want control over every detail.
Customise workflows, dashboards, and automations to suit your team.
Track tasks, subtasks, and deadlines across projects.
Use features like time tracking and goal-setting to stay on target.
Who it’s for: Agencies, teams, or business owners managing multiple campaigns and projects at once.
Monday.com – Project Management Made Visual
If ClickUp is the powerhouse for detail, Monday.com is the platform for simplicity and clarity.
Colourful, visual dashboards make progress easy to see at a glance.
Simple workflows keep teams aligned.
Great for collaboration without overwhelming your team with features.
Who it’s for: Businesses who want project management that’s easy to set up and intuitive to use.

Apollo.ai – Smarter Sales Outreach
Generating leads and building pipelines can be time-consuming. Apollo.ai helps automate and sharpen the process.
Find verified leads across industries.
Automate outreach with personalised email sequences.
Integrate with your CRM to keep everything connected.
Who it’s for: Sales teams, marketers, and business owners who want to scale outreach without losing the personal touch.
How These Tools Work Together
One of the biggest mistakes I see businesses make is treating each tool as an isolated fix. The magic happens when you connect them into a system.
Here’s an example workflow:
With these tools working together, you cover all the key areas of business growth: people, projects, content, communication, and sales.

Final Thoughts
There are countless apps and platforms out there, and it’s easy to feel overwhelmed. But the right set of tools doesn’t just make life easier — it creates the structure you need to grow sustainably.
The six platforms above are the ones I use, trust, and recommend to clients. They’ve saved me time, reduced stress, and helped deliver results.
If you’re building your own stack of business tools, I’d start with these.
*Disclosure: Some of the links in this post are affiliate links. Marketing Mill Studios may earn a commission if you choose to sign up through them — at no extra cost to you.*
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