SEO Tips to Boost Your Website

Marketing Mill Studios Advice: How to Make SEO Work for You

When clients come to us asking why their website isn’t generating the traffic they hoped for, nine times out of ten it’s down to one thing: SEO. Search Engine Optimisation isn’t glamorous, but it’s the foundation of digital success. If you want more people to discover your products, services, or expertise online, you need to make sure your site is properly optimised.

Here’s our guide at Marketing Mill Studios to help you boost your website’s visibility and start attracting the right audience.

1. Start with Keyword Research

Think of keywords as the language your potential customers are speaking when they search on Google. If you’re not using the same words, your site won’t appear.

Use free tools like Google Keyword Planner or Ubersuggest. Focus on long-tail keywords – e.g., “eco-friendly coffee beans in Manchester” is more powerful than just “coffee”. Avoid keyword stuffing; natural language always wins.

2. Optimise On-Page Elements

On-page SEO is where quick wins happen. Small adjustments can make a big difference.

• Meta titles & descriptions: Every page needs them. Keep titles under 60 characters and descriptions under 160.

• Headings (H1, H2, H3): Structure your content clearly so search engines and users can scan easily.

• Images: Always use alt text. It’s good for accessibility and rankings.

  
  

3. Improve Website Speed

A slow website puts people off instantly. Search engines also penalise sluggish sites.

Use tools like Google PageSpeed Insights. Compress large images. Consider a content delivery network (CDN) if your audience is global.

4. Mobile First

Over 60% of searches happen on mobile. If your site isn’t mobile-friendly, you’re losing customers. Google ranks mobile-optimised sites higher, so responsive design is essential.

5. Build Quality Backlinks

Backlinks are like digital word-of-mouth. When credible websites link to you, it signals to Google that you’re trustworthy.

Pitch guest blogs to industry websites. List your business on reputable directories. Create content worth sharing.

Final Word from Marketing Mill Studios

SEO isn’t about tricking Google – it’s about making your website more useful, relevant, and accessible to your audience. Start small, stay consistent, and track results. If you’d like a tailored SEO strategy, the Marketing Mill Studios team can help you climb the rankings and stay there.