PR and Brand Awareness

Marketing Mill Studios Advice: How to Get Your Brand Noticed

When clients ask us about growth, one of the first questions we pose back is: “Do people actually know who you are?” You could have the best service in the world, but if your target audience isn’t aware of you, it doesn’t matter. That’s where PR and brand awareness come in.

At Marketing Mill Studios, we help brands become recognisable, trusted, and talked about. Here’s how you can do the same.

1. Craft a Strong Story

PR is more than press releases – it’s about storytelling. What’s your mission? Why should people care?

Humanise your brand. Share the “why” behind your business. Be consistent with tone and values across platforms. Don’t be afraid to show personality.

2. Leverage Media Relations

The right coverage in the right places can transform awareness.

• Build relationships with journalists in your industry.

• Send them useful, newsworthy updates (not just sales pitches).

• Think local as well as national – local press can deliver loyal customers.

  
  

  

  
  

3. Collaborations & Partnerships

Partnering with another brand or influencer can double your reach overnight. Look for collaborations that feel authentic – your audiences should overlap naturally.

4. Create Shareable Moments

Brand awareness thrives when people want to talk about you. That might be:

• A social media challenge.

• A behind-the-scenes look at your team.

• A bold campaign that gets people thinking.

5. Measure & Adapt

PR is sometimes seen as “unmeasurable”, but that’s no longer true. Tools like Google Analytics, media monitoring, and social listening allow you to track how your visibility is growing.

Final Word from Marketing Mill Studios

PR and brand awareness don’t happen overnight, but with consistent effort, the results are powerful. If you want to move from “Who are they?” to “I’ve heard of them everywhere”, Marketing Mill Studios can help shape your story and share it with the right people.