No Idea What to Post Next? Try These Simple Prompts to Beat Content Block

shalizenicholas
Apr 24
2 min read

A camera films a person in a kitchen mixing eggs in a bowl. The person wears a striped apron, with eggshells on a table. Bright lighting.

You open Instagram. Cursor blinking. Ideas? Zero.

Sound familiar?

Whether you're running your own business, freelancing, or managing a brand account, content block is real — and it can completely stall your momentum.

The good news? You don’t need to reinvent the wheel every time you post.

We’ve rounded up some simple, go-to prompts you can use again and again to keep your feed active, your audience engaged, and your sanity intact.

1. Share a Quick Tip

People love bite-sized, helpful content.

Quick tip: The first 3 seconds of your reel are everything. Hook your audience fast.

2. Behind-the-Scenes

Let people peek into your world — your process, your workspace, or what a typical day looks like.

“Here’s a look at what’s going on behind the scenes today…”Example: “Shooting product photos in the studio – and yes, coffee was essential!”

3. Answer a FAQ

Turn questions you’re always asked into quick content.

One question we get all the time: Do hashtags still work in 2025? Short answer – yes, if you use them right. Check out our blog post on the ultimate guide to hashtags

4. A Day in the Life

People connect with people. Share part of your routine or process.

Prompt: “Here’s a snippet of my day so far…”Example: “Coffee, emails, client calls, and prepping for a strategy session later – a fairly typical Tuesday!”

5. Myth vs. Fact

Perfect for grabbing attention and building authority.

Like these titles show: “Let’s bust a myth: You have to post every single day to grow your account. Not true!

6. Share a Win or Transformation

Big or small, share progress and invite your audience to celebrate with you. for example:

“Something we’re proud of this week…or another example: “We just helped a client increase email clicks by 40% with one simple tweak!”

7. Ask a Question

Boost engagement and spark conversation.

“We’d love to hear your thoughts – [Insert question relevant to your audience].”Example: “What’s harder for you: writing captions or coming up with content ideas?”

Laptop screen displaying Canva homepage with design options. Background shows a blurred plant. A candle is partially visible.

8. Repurpose a Past Post

Take something that worked before and reframe or repost it.

Prompt: “This post still holds up – in case you missed it the first time…”Example: “Still one of our most saved tips from last year — so we’re bringing it back!”

9. Client Love or Testimonials

Let others do the talking for you.

“Here’s what [Client name] said about working with us…”Example: “‘Such a brilliant experience — I finally feel confident showing up online!’

Restaurant setting with brown leather seating and wood tables. Text overlay reads: "Testimonial" with a 5-star rating and positive feedback.

10. Your ‘Why’ or Brand Values

Remind your audience what you stand for.

Prompt: “We do this work because…”Example: “We do this because we believe good marketing doesn’t have to feel pushy. It should feel empowering.”