Freelance Paid Social & UGC Strategist (Hospitality, London, Remote)

United Kingdom

Salary £150 – £1,500 (project-based)

Job Type Freelance · Contract (1–3 months)

Overview We are seeking a Paid Social & UGC Strategist to support digital marketing campaigns for hospitality venues in London.

This role focuses on driving bookings through high-performing paid social campaigns, combining influencer content, UGC, and performance marketing across Meta and TikTok.

Key Responsibilities

• Manage end-to-end influencer and UGC campaigns

• Plan and execute paid social campaigns across Meta and TikTok

• Identify high-performing organic content and convert into paid ads

• Optimise campaigns to drive bookings and reduce CPA

• Monitor performance and adjust strategy based on results

• Collaborate with creators to produce high-quality content

• Support targeting strategies to increase foot traffic during low-demand periods

Requirements

• Experience with Meta Ads Manager and TikTok Ads Manager

• Strong understanding of UGC and influencer marketing

• Proven ability to drive conversions through paid social

• Experience analysing performance metrics and optimising campaigns

• Strong understanding of audience targeting

Desirable

• Experience in hospitality or venue marketing

• Familiarity with UGC platforms (e.g. Bulba)

• Understanding of booking systems and tracking pixels

Location

• Remote (UK-based)

• Focus on London-based venues

Apply Now - https://shorturl.at/04c7t