SEO Content Plan

A Data-Driven Strategy to Rank Higher & Attract the Right Audience

Creating content without a clear SEO strategy is like setting sail without a
map—you might get somewhere, but not necessarily where you want to be.
A well-researched SEO content plan ensures that every piece of content
you create serves a purpose: driving traffic, engaging your audience, and
ultimately converting visitors into customers.

This service provides a structured, 3–6 month content roadmap, tailored to
your business, industry, and audience. Whether you’re starting from
scratch or need to optimise existing content, this plan will give you the
direction and strategy to grow your online presence effectively.

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What’s Included?
1. Keyword Research & Topic Strategy
A successful SEO content plan starts with identifying the right keywords
and topics that will attract your ideal audience. This includes:
● Keyword analysis – Finding high-impact search terms for your
industry.
● Competitor content research – Understanding what’s working for
others in your space.

● Topic clustering – Grouping related content for better search
visibility.
● Search intent mapping – Aligning content with user needs and expectations.

2. 3–6 Month Content Calendar
Once the strategy is set, we create a detailed content calendar to guide
your publishing schedule. This includes:
● Article titles & outlines – Pre-planned topics with structure and focus.
● Posting frequency – A schedule that balances consistency with quality.
● Content formats – Blog posts, landing pages, guides, or other formats suited to your audience.
● Internal linking strategy – Maximising SEO impact by connecting relevant content.

3. On-Page SEO & Optimisation Guidelines
To ensure your content is fully optimised, you’ll receive SEO best practices
and recommendations, covering:
● Meta titles & descriptions – Writing compelling, keyword-rich metadata.
● Header tag structure – Formatting content for readability and SEO.
● Image optimisation – Ensuring media files help (not hurt) search rankings.
● Call-to-action placement – Encouraging conversions through strategic CTAs.

4. Performance Tracking & Next Steps
An SEO content plan isn’t just about creating content—it’s about
measuring success and making improvements. You’ll get:
● KPIs & tracking recommendations – How to measure success
through analytics.
● Content repurposing ideas – Making the most of existing content to
reach new audiences.

● Next steps for scaling – How to expand your content efforts over
time.

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Why Invest in an SEO Content Plan?
✔ Increase website traffic by targeting the right keywords and search intent.
✔ Improve search rankings with structured, optimised content.
✔ Save time & resources by following a clear, organised content strategy.
✔ Generate more leads & sales with content that engages and converts.

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Let’s Build Your SEO Content Plan
Take the guesswork out of content marketing—get a structured, data-
driven plan that delivers real results. Get in touch now to start your SEO
content plan today!

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