B2B Event Marketing Manager (Remote)

Job Title: Event Marketing Manager

Location: Remote (UK or European Time Zone)

Contract: Permanent / Full-Time

Salary: £60,000 – £70,000 per annum + Bonus

Role Overview

Business of Apps is seeking a commercially driven and hands-on Event Marketing Manager to lead the marketing strategy and campaign delivery behind its growing portfolio of global B2B events for app growth professionals.

This is an exciting opportunity to take full ownership of event marketing activity across delegate acquisition, sponsorship campaigns, audience growth, and brand visibility. Working across paid media, email marketing, CRM, organic social, and campaign optimisation, you will play a key role in driving attendance, sponsorship leads, and revenue growth across international events in London, Berlin, and New York.

The successful candidate will combine strong B2B event marketing expertise with analytical thinking, campaign management experience, and a proactive, autonomous approach. You will work closely with internal sales, content, and production teams while helping shape the continued growth of one of the leading media and events brands within the app industry.

This role is ideal for someone who thrives in fast-paced growth environments and enjoys taking ownership of strategy, execution, and performance outcomes.

Key Responsibilities

• Plan and deliver multi-channel marketing campaigns for delegate acquisition and sponsorship growth

• Manage paid social campaigns across LinkedIn and Facebook including targeting, optimisation, and reporting

• Create and optimise email marketing campaigns and audience segmentation within HubSpot

• Manage landing pages, campaign assets, and organic social activity across LinkedIn, YouTube, and Instagram

• Track campaign performance, analyse results, and implement data-driven improvements

• Collaborate with sales and internal teams to support lead generation, audience growth, and event success

The Successful Applicant

Essential Skills & Experience

• Minimum 5 years’ experience within B2B event marketing environments

• Strong hands-on experience running multi-channel marketing campaigns

• Excellent working knowledge of HubSpot including CRM segmentation and email campaign management

• Experience directly managing paid campaigns across LinkedIn and Facebook

• Strong analytical mindset with experience monitoring campaign performance and optimisation

• Experience delivering audience growth and lead generation campaigns

• Excellent copywriting and communication skills

• Ability to manage multiple campaigns and deadlines simultaneously

• Self-motivated and comfortable working autonomously within a remote environment

• Willingness to travel to international events including London, Berlin, and New York

Technical & Platform Knowledge

• HubSpot CRM

• LinkedIn Ads

• Facebook Ads

• Email marketing automation and segmentation

• Landing page and campaign asset management

• Social media marketing platforms and analytics tools

Desirable

• Experience within app, SaaS, media, or technology-led industries

• Knowledge of sponsorship and B2B lead generation marketing

• Experience growing event audiences and commercial partnerships

• Understanding of content-led B2B media and community growth strategies

Salary & Benefits

• £60,000 – £70,000 per annum

• Bonus scheme typically exceeding 10% of salary

• Fully remote working arrangement

• Flexible working hours to support work-life balance

• Option for coworking space support if required

• Company pension contribution

• Opportunity to work across international B2B events and media campaigns

• High level of ownership and autonomy within a growing business

• Collaborative and ambitious team culture with strong growth plans

If you are a commercially focused B2B Event Marketing professional who enjoys building high-performing campaigns, driving audience growth, and taking ownership within a fast-growing media and events business, this is an excellent opportunity to make a significant impact within an ambitious global brand.

Apply now to find out more.