Fractional Marketing Director
Who Is This For?
✅ Scaling businesses that need marketing expertise but aren’t ready for a full-time director.
✅ CEOs and founders who need strategic marketing leadership without handling it themselves.
✅ Teams lacking direction who need an expert to set priorities and oversee execution.
✅ Businesses looking to improve ROI from their marketing investments with a structured, strategic approach.
Marketing Director
Senior-Level Marketing Leadership Without the Full-Time Cost
Growing businesses often need expert marketing leadership, but hiring a
full-time Marketing Director can be expensive and time-consuming. A
Fractional Marketing Director provides a senior marketer's strategic direction, leadership and expertise—without the overhead of a full-time hire.
Whether you need to refine your strategy, build a marketing team, or scale
your business, this service gives you executive-level support on a flexible
basis.
What’s Included?
1. Marketing Strategy & Leadership
As your Fractional Marketing Director, I’ll develop and execute a strategic
plan tailored to your business goals. This includes:
● Defining clear marketing objectives aligned with business growth.
● Identifying the best channels, tactics, and messaging to reach your
target audience.
● Creating a structured, results-driven marketing plan with measurable
KPIs.
2. Team Oversight & Process Optimisation
If you already have an in-house or outsourced marketing team, I’ll provide
leadership, training, and process improvements to boost efficiency and
performance. This includes:
● Reviewing and optimising workflows for better productivity.
● Guiding and mentoring marketing staff to enhance skill sets.
● Ensuring alignment between marketing, sales, and customer experience teams.
3. Performance Tracking & Continuous Optimisation
Marketing isn’t just about setting a strategy—it’s about constant
improvement. With ongoing performance tracking and optimisation, I
ensure your marketing efforts remain effective by:
● Analysing key metrics (e.g., website traffic, lead conversion,
engagement).
● Adjusting campaigns and strategies based on data-driven insights.
● Providing monthly reports with clear recommendations for continued
growth.
Why Choose a Fractional Marketing Director?
✔ Senior-level expertise at a fraction of the cost of a full-time hire.
✔ Flexible support tailored to your business needs and growth stage.
✔ Strategic leadership to ensure your marketing is proactive, not reactive.
✔ Increased ROI from marketing efforts through better planning and execution.
Take Your Marketing to the Next Level
If you need expert guidance, strategic direction, and hands-on support
without the cost of a full-time hire, a Fractional Marketing Director is the
solution. Call now to discuss how this service can help your business
grow.
